Cookie Policy

A cookie is a small text file that is downloaded onto a user's device when that user accesses a website. Cookies allow the website to recognise the device and store information about preferences or past actions. The same legal rules may also apply to similar technologies that store information on, or gain access to information from, a user's device by other means.

Cookies may be session cookies, which expire when the browser session ends, or persistent cookies, which remain on the device for a defined period unless deleted earlier. Cookies may also be first-party cookies, set by the website operator, or third-party cookies, set by a third-party service integrated into the website, such as an analytics provider.

Cookies may be used for a limited number of legitimate website purposes, including enabling essential technical functionality, supporting security, remembering user preferences, and understanding how the website is used so that it can be maintained and improved.

PECR requires website operators to tell users that cookies are used, explain what they do and why, and obtain consent for cookies unless an exemption applies. In keeping with a conservative approach suitable for a professional advisory website, Jungfrau Advisory seeks to limit the use of cookies to those reasonably necessary for website operation and measured improvement.

Essential cookies are strictly necessary to provide an online service requested by the user or to carry out the transmission of a communication over an electronic communications network. For a consulting website such as jungfrauadvisory.com, essential cookies may include cookies used to:

Functional cookies are cookies used to provide enhanced website functionality or convenience that is not strictly essential to deliver a service expressly requested by the user. Cookies which are merely helpful or convenient are not exempt from consent simply because they improve the user experience. Accordingly, if the website uses any functional cookies that are not strictly necessary, those cookies will only be set where the user has given valid consent.

At present, the website is intended to keep optional functionality to a minimum. If optional functional cookies are introduced in future, this policy and the website's consent mechanism will be updated accordingly.

Analytics cookies are used to collect information about how visitors use a website, such as which pages are visited, how users navigate the site, whether pages perform effectively, and how visitors reach the website. Depending on the analytics tool and configuration used, analytics data may involve the processing of online identifiers or other information that constitutes personal data.

Where Jungfrau Advisory uses analytics cookies, those cookies are treated as optional and are not deployed unless the user has actively consented through the website's consent mechanism. The firm aims to use analytics sparingly and proportionately, configuring them to reduce unnecessary data collection, avoid unrelated profiling, and apply suitable retention settings.

Preference cookies are cookies used to remember information about a user's choices so that the website can present content or functionality in a way that reflects those choices on later visits. Some preference cookies may qualify as strictly necessary where genuinely required. Others may be considered functional but non-essential, in which case consent would generally be required.

For this website, the most likely preference-related cookie is one used to remember a user's cookie choices, treated as necessary to record and honour the user's privacy preference and to avoid repeatedly presenting the same consent request.

The website may make use of carefully selected third-party service providers for services such as website hosting, traffic analysis, security support or embedded technical functionality. Any third-party cookie used through the website is limited to essential or analytics-related purposes consistent with this policy. Jungfrau Advisory does not permit third-party cookies for advertising, retargeting or unrelated marketing purposes.

Under PECR, consent is required for cookies unless an exemption applies. Valid consent must be freely given, specific and informed, and must involve an unambiguous positive action, such as clicking to accept optional cookies. Consent cannot be inferred from continued browsing or silence, and non-essential cookies are not set before the user has given consent.

Where the website uses optional cookies, the consent mechanism will clearly distinguish between essential and optional cookies, explain purposes in clear language, allow the user to accept or reject optional cookies with equal ease, avoid pre-ticked boxes or implied consent models, and record the user's preference for an appropriate period.

Users can manage cookie preferences through the website's cookie settings tool, where available. In addition, most web browsers allow users to block or delete cookies through browser settings, which can usually be used to remove existing cookies, reject future cookies, or notify the user when a cookie is being set.

Blocking all cookies may affect the operation of some websites. On this website, refusing optional cookies should not prevent access to the main informational content, but disabling essential cookies may affect security or basic website functionality.

Cookie duration is proportionate to the purpose for which the cookie is used. Essential cookies are retained only for as long as needed to support the relevant website function. Consent preference cookies last only as long as reasonably necessary to remember the user's choice and manage consent records. Analytics cookies, where used and consented to, are configured with retention periods appropriate to website analysis. Third-party analytics or service providers may apply their own default cookie durations, which are reviewed periodically to ensure they remain proportionate.

Where cookies or similar technologies involve the processing of personal data, the firm complies with the UK GDPR and the Data Protection Act 2018 in addition to PECR. The Privacy Policy explains the categories of personal data that may be collected through the website, the lawful bases on which personal data may be processed, and the rights available to individuals. This Cookie Policy is intended to supplement, not replace, the Privacy Policy.

This Cookie Policy may be updated from time to time to reflect changes in law, regulatory guidance, website functionality, service providers or the cookies used on the website. The current version will be published on the website together with its effective date. Where changes are material, the firm may take reasonable steps to bring them to the attention of users, including through the website's cookie banner or settings tool.